农产品电子商务物流理论构建及实证分析

文章构建了一个农产品电子商务物流识别模型，利用维度层因子结构模型和高阶因子结构模型对其进行了实证检验，结果表明该理论模型具有较高的信度和效度。采用模糊综合评价方法，结合来自226家企业数据对农产品电子商务物流发展水平进行了测度。得出三点重要结论，第一，该识别模型是一个描述农产品电子商务物流理论的合理框架结构，包含电子商务应用，信息化管理、物流信息技术和农产品物流功能四个维度层因子；第二，当前农产品电子商务物流发展水平还有较大的空间可以提升，而物流信息技术是提升过程中迫待解决的最关键问题；第三，电子信息技术应该契合农产品电商物流的整个过程，各流程环节需要协调统一才能高效率发挥物流功能。

The Theory Construction and Empirical Analysis ofE-commerce Logistics of Agricultural Products

This study constructed an identification model of the e-commerce logistics of agricultural products. It was an empirical test by a dimension factor structure model and a high order factor structure model. The results show that the theoretical model has higher reliability and validity. With the data from 226 enterprises, we made a fuzzy comprehensive evaluation for the e-commerce logistics of agricultural products. Conclusions are as follows: first, the identification model is a rational theoretical framework for describing the e-commerce logistics of agricultural products, including four dimensions factors, the application of e-commerce, information management, logistics information technology and logistics of agricultural products. Second, there is big room for improvement in the current agricultural e-commerce logistics development, and the logistics information technology is the key problem in the process of ascension. Third, the whole process of electronic information technology should fit the business logistics of agricultural products. The process requires coordination of all phases for a more efficient logistics function.