The role of gender and work status in shopping center patronage |
| |
Authors: | Nusser A. Raajpoot Jean-Charles Chebat |
| |
Affiliation: | a Central Connecticut State University, United States b Department of Marketing, University of Miami, PO Box 248147, Coral Gables, FL 33146, United States c HEC, Montreal, Canada |
| |
Abstract: | Substantial research in marketing has examined the impact of store atmospherics on retail store patronage [Baker Julie. Parasuraman A. Grewal Dhruv. Voss Glenn B. The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions. Journal of Marketing. 2002; 66 (April):120-41]. In addition, research has examined the effect of gender and work status on social influence and role expectations within the context of shopping center patronage [Evans Kenneth R. Christiansen Tim. Gill James D. The Impact of Social Influence and Role Expectations on Shopping Center Patronage Intentions. Academy of Marketing Science Journal. 1996; 24 (Summer): 208-18]. This research extends previous research and examines the differential effects of gender and work status characteristics on the relationship between shopping mall characteristics (including atmospherics) and consumer shopping center patronage. The results of a study of 1015 shoppers demonstrate that there are few significant differences between models for men and women, and even between women who work outside the home and those who do not. Implications and directions for future research are derived. |
| |
Keywords: | Gender Work status Shopping center |
本文献已被 ScienceDirect 等数据库收录! |
|