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Exploring the dark side of pet ownership: Status- and control-based pet consumption |
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| Authors: | Michael B. Beverland Francis Farrelly Elison Ai Ching Lim |
| Affiliation: | a Department of Management and Marketing, University of Melbourne, Alan Gilbert Building, 161 Barry Street, Parkville, Vic 3010, Australia b Department of Marketing, Monash University, PO Box 197, Caulfield East, Vic 3145, Australia c School of Economics, Finance and Marketing, RMIT University, GPO Box 2476V, Melbourne, Vic 3001, Australia |
| Abstract: | Desire for status or control may motivate some consumers to own certain types of pets. In the light of recent debates surrounding “designer pets,” this article examines the dark side of pet ownership through interpretive interviews with dog owners. The findings compare and contrast two types of ownership motivation — pets as companions to love versus pets as toys, status markers, and brands. This latter category forms part of the dark side of pet ownership. Owners differ in their motivation for ownership, their appreciation of the pet, the nature of human-animal interaction, breed choice, and the purchase of pet-related paraphernalia. |
| Keywords: | Pets Status consumption Interpretive research Consumer behavior |
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