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Making connections: Partner quality, identity, and community |
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| Authors: | Susan Spiggle |
| Institution: | Department of Marketing, University of Connecticut, Storrs, CT 06269-1041, United States |
| Abstract: | The study of equine companion ship and horse ownership provides an opportunity to explore the constructs of partner quality, identity projects, and consumer community. |
| Keywords: | Identity Person-object relations Consumer communities |
| 本文献已被 ScienceDirect 等数据库收录！ | |