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Marketing communications and consumer behavior: Introduction to the special issue from the 2007 La Londe conference |
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| Authors: | Søren Askegaard M Joseph Sirgy |
| Institution: | a University of Southern Denmark, Odense, Denmark b University Paul Cézanne Aix-Marseille (IAE Aix), France c Euromed Marseille School of Management, France d Virginia Polytechnic Institute & State University, United States |
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| 本文献已被 ScienceDirect 等数据库收录！ | |