轿车制造业推新策略分析

国际轿车制造业目前形成了一种潮流策略,即轿车推新策略。轿车推新策略是在轿车技术十分成熟的年代,顺应消费者行为产生的。轿车深处的涵义和它的流动展示功能,引起消费者的追新行为。轿车经过一百多年的发展,注重质量、降低成本已经成为不言而喻的轿车制造法则。实施轿车推新策略有助于企业、企业品牌及企业价值的长期成长。

A View on New Product Strategy in Auto Industry

The stress on new product strategy has become a trend in auto industry in the world for it comes the time that auto technology is greatly matured. Currently every car maker has to care about consumer behavior. As a matter of fact, the deep meaning of a car as well as its particular show function would always allure people to keep looking for newly designed cars. After over one hundred years of the development of car making, good quality and low costs have become a prerequisite that any car maker has to accept. New product strategy now is also widely applied in auto industry in China so that all car makers should pay attention to those areas that is with some things to be improved.