入世后中国商人商务谈判文化适应现象分析

入世后,中国传统的商务谈判模式和谈判策略面,临着极大的挑战。中国外贸商人在学习西方文化和商业知识的同时．也尝试着改变自己的谈判方式以更好地适应WTO的贸易规则,中国外贸商人在谈判中遇到文化威胁等问题;在国际贸易谈判中的文化适应应是文化差异的适应,其文化取向方面是“沙拉式”的,而非“熔炉式”的。

On Acculturation of the Chinese Businessmen in Foreign Trade Negotiations

With China's membership of the WTO, Chinese businessmen find great challenges in business negotiating styles andstrategies, which requires Chinese business negotiators to have a good command of the western culture and business practice so as toadapt themselves to the WTO rules concerned. The paper chiefly touches upon the "culture-threat" problems Chinese businessmenoften come across in international trade negotiations and points out that the acculturation in international business negotiations isSalad-oriented rather than Melt-pot-oriented.