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Customer experience: a systematic literature review and consumer culture theory-based conceptualisation |
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| Authors: | Waqas Muhammad Hamzah Zalfa Laili Binti Salleh Noor Akma Mohd |
| Institution: | 1.Department of Marketing, Faculty of Business and Accountancy, Graduate School of Business, University of Malaya, Kuala Lumpur, Malaysia ;2.Department of Operation and Management Information System, Faculty of Business and Accountancy, Graduate School of Business, University of Malaya, Kuala Lumpur, Malaysia ; |
| Abstract: | Management Review Quarterly - The study aims to summarise and classify the existing research and to better understand the past, present, and the future state of the theory of customer experience.... |
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