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Trust in the investor relationship marketing of startups: a systematic literature review and research agenda |
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| Authors: | Kaiser Manuel Berger Elisabeth S C |
| Institution: | 1.University of Hohenheim, Entrepreneurship Research Group, Wollgrasweg 49, 70599, Stuttgart, Germany ;2.Fraunhofer Institute for Industrial Engineering IAO, Nobelstra?e 12, 70569, Stuttgart, Germany ; |
| Abstract: | Management Review Quarterly - An important task of entrepreneurs is the management of investor relations. Past literature has emphasized the role of trust for managing relationships and regulating... |
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