微博营销对电影票房影响的实证研究

随着微博逐渐成为电影宣传的主要平台，研究微博数据与电影票房之间的关系显得尤为重要。运用实证研究的方法，收集3个平台上电影上映前一周和上映四周这段期间每天每个影响因素的数据。将这些因素分别与票房进行相关性分析，发现每个因素都与票房成正相关，经过主成分回归分析建立了回归模型，将模型在统计的数据中进行实证研究。结果表明，该模型有很好的预测性，可以为电影制片方的营销策略提供更具有实用价值的参考。

The Empirical Research on the Influence of Micro-blog Marketing on the Movie Box Office

With micro-blog has gradually become the main platform for film promotion, the study of the relationship between micro-blog''s data and box office is particularly important. By using the method of empirical research, based on the 3 platforms to collect a week before the release of the film and the release of the data during the period of each day. Making a correlation analysis of these factors and box office, and finding that each factor has a positive correlation with the box office. The regression was establish by Principal component regression analysis, and using data collected to validate it. The result shows that the model has good predictive performance and it can provide more practical value for the marketing strategy of the film producer.