突破性创新、互补性资产与企业竞争优势

突破性创新是企业获得竞争优势的重要手段，但由于企业在利用既有技术构建竞争优势过程中形成的路径依赖，以及与之配套的专用性资产产生沉没成本的作用，使得企业难以有效的构建起与突破性创新相配套的互补性资产，导致企业在对突破性创新进行商业化和重塑新竞争优势的战略决策中面临着困境。文章认为突破性创新要想真正转化为企业新的竞争优势，首先要对突破性创新给顾客带来的价值进行战略定位；其次是根据战略定位选择、构建、培育相应的互补性资产，并通过提高它们的经营效率来强化战略定位；再次这些互补资产提供的活动要具有互补性，活动方向的一致性，能够形成互相强化的态势。这就需要对这些活动进行有效整合，最终才能形成难以模仿的、可持续的企业竞争优势。

Radical Innovation Complementarity Assets and Competitive Advantage

Breakthrough innovation is enterprise get competition advantage of important means,but due to enterprise in using both technology construction competition advantage process in the formation of path rely on,and and of supporting of dedicated sexual assets produced sank cost of role,makes enterprise difficult to effective of construction up and breakthrough innovation phase supporting of complementarity assets,led enterprise in on breakthrough innovation for commercialization and remodeling new competition ad...