协同商务模式的选择机制研究

在社会专业化分工日趋明细和协作化程度不断提高的经济全球化背景下，企业间分工合作、相互依存已成为一种常态，企业参与协同电子商务是必然趋势，参与协同商务成功与否，很大程度上取决于协同商务模式的选择，因其直接涉及到企业的赢利能力。本文从协同商务模式运作机制的视角出发，分析了协同商务模式的类型和特征，即生产商主导供应链协同商务模式、零售商主导供应链协同商务模式、中间商主导供应链协同商务模式、信息服务型第三方协同商务模式和增值服务型第三方协同商务模式；总结出了企业选择协同模式的主要影响要素：企业类型、信息化水平、财力、管理能力、合作伙伴、信任关系、风险与收益；最后，从实际运用的角度出发，为企业成功选择协同商务模式提出了充分运用成熟协同商务模式、利用条件创立新模式、灵活采用混合模式、先小范围协同再逐步放开的建议。

Institutional Study on Selecting the Modes of Collaborative Business

Collaborative business is the inexorable trend of the development of e-business. With specialized division of labor more and more elaborating and the level of collaborative more and more enhanced by economic globalization, it has become a normal phenomenon that corporations take group work and rely on each other. Meanwhile, corporations that take part in collaborative e- business will be an inevitable trend. Whether it will be successful or not, it largely depends on the modes of collaborative chosen, for it is directly related to the profits that the corporation will earn. This thesis analyzed the factors which will influence the decisions made about the modes chosen and current patterns of collaborative business. It starts from working system of collaborative business mode, analyzing the types and characters of collaborative business. The producer dominants supply chains and retailer dominants supply chains, entrepreneur dominants supply chains of collaborative business modes. The third party of information service and the third party increment service. Thus to conclude the major factors that influence the chosen corporation collaborative mode, i.e., the type of the company, the level of information technology, financial resources, management capability, cooperative partners, trusted relations, risks and profits. In the end, from the perspective of practical application, a suggestion is put forward for the choice of corporation collaborative business modes. That would be： making full use of mature corporation collaborative business modes, creating new modes by utilizing conditions available, flexibly adopting mixed patterns, from small scale and then expand step by step.