Correction to: selling,general, and administrative expense (SGA)-based metrics in marketing: conceptual and measurement challenges |
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| Authors: | Annette Ptok Rupinder P. Jindal Werner J. Reinartz |
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| Affiliation: | 1.Department of Retailing and Customer Management,University of Cologne,Cologne,Germany;2.Milgard School of Business,University of Washington Tacoma,Tacoma,USA;3.Department of Retailing and Customer Management, Director Center for Research in Retailing,University of Cologne,Cologne,Germany |
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