| 浅谈客户关系管理 |
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| 引用本文： | 宋文萍,李绍伟. 浅谈客户关系管理[J]. 价值工程, 2005, 24(11): 45-46 |
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| 作者姓名： | 宋文萍 李绍伟 |
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| 作者单位： | 山东经济学院,济南,250014 |
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| 摘 要： | 客户关系管理是一种旨在改善企业与客户之间关系,提高客户忠诚度和满意度的新型管理机制。本文从客户关系管理产生的原因谈起,继而阐述了客户关系管理的内涵及所应把握的原则。
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| 关 键 词： | 客户关系 沟通 忠诚 |
| 文章编号： | 1006-4311（2005）11-0045-02 |
An Analysis on the Customer''''s Relation Management |
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| Song Wenping,Li Shaowei. An Analysis on the Customer''''s Relation Management[J]. Value Engineering, 2005, 24(11): 45-46 |
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| Authors: | Song Wenping Li Shaowei |
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| Affiliation: | Shandong Institute of Economics , Jinan 250014,China |
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| Abstract: | Customer's relation management is an new- type mechanisms of management which aims at improving the relation between the enterprise and customer, improving the customer's loyalty and satisfaction. This text analyzes the cause of customer's relation management, then explain the intension and principle that customer's relation management should grasp. |
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| Keywords: | customer's relation communicate loyalty |
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