| 观品牌“变脸”谈品牌管理 |
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| 引用本文： | 奚京云. 观品牌“变脸”谈品牌管理[J]. 经济与管理, 2005, 19(8): 69-71 |
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| 作者姓名： | 奚京云 |
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| 作者单位： | 河北经贸大学,经济管理学院,河北,石家庄,050091 |
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| 摘 要： | 品牌标识的变化,是品牌发展的方向标。综观品牌标识的变化,究其标识的变化原因,使我们更好的理解品牌,品牌不是镜中月,水中花,它有一个内涵十分丰富的概念,可以简单的从法律与市场两个层面来理解。同时,学会品牌管理的方法,掌握VI设计的原则。
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| 关 键 词： | 品牌 品牌变化 品牌管理 |
| 文章编号： | 1003-3890(2005)07-0069-03 |
| 修稿时间： | 2005-03-18 |
On the Brand Management |
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| XI Jing-yun. On the Brand Management[J]. Economy and Management, 2005, 19(8): 69-71 |
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| Authors: | XI Jing-yun |
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| Abstract: | The change of the brand identification is a direction sign of the brand development. Taking a broad view of the change of the brand identification and studying carefully the reason of changes of its identification can made us understand a concept of brand. The brand has with very abundant intension, it can be understood from two aspects of law and market simply. Meanwhile, we need to learn the management method of brands from the change and grasp the principle that VI designs. |
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| Keywords: | brand brand vairety brand management |
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