| 浅析服装品牌的经营策略 |
| |
| 引用本文： | 刘影.浅析服装品牌的经营策略[J].吉林省经济管理干部学院学报,2010,24(1):24-26. |
| |
| 作者姓名： | 刘影 |
| |
| 作者单位： | 吉林省经济管理干部学院资源环境系,吉林,长春,130012 |
| |
| 摘 要： | 品牌对消费者来说,它代表着产品的品质,象征着产品的信誉。同时,消费者可借助品牌进行同类产品的比较、鉴别,得到满意的售后服务。而对于企业来说,品牌能起到宣传企业、使企业新产品迅速进入市场和保护企业的合法经营等重要作用,因此,必须注重品牌的经营策略。
|
| 关 键 词： | 服装品牌 名牌 品牌作用 品牌策略 |
On the Clothing Brand Management Strategy |
| |
| LIU Ying.On the Clothing Brand Management Strategy[J].Journal of Jilin Province Economic Management Cadre College,2010,24(1):24-26. |
| |
| Authors: | LIU Ying |
| |
| Institution: | LIU Ying(Jilin Province Economic Management Cadre College,Changchun,Jilin 130012,China) |
| |
| Abstract: | For consumers,brand represents the quality of the products,symbolizes the product's credibility.At the same time,consumers can take advantage of brand to compare and identify similar products to get satisfactory after-sale service.For businesses,brand can play the roles of propagandizing enterprise,help the new products of the enterprise enter the market quickly and protect legal business of the enterprises etc..Therefore,we must focus on apparel brand business strategy. |
| |
| Keywords: | Clothing brand Plates Brand effect Brand strategy |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
