中国创意产业发展模式研究——基于全球产业价值链的视角

中国庞大的创意商品出口额大多是通过OEM方式生产出口,即沿袭传统制造业的发展模式,利用丰富廉价的劳动力为跨国公司代工。作为全球创意空间中的制造车间,中国在全球产业价值链中处于低附加值、低利润的生产制造环节,既不能掌握出口产品的价格决定权,更无法控制产品的文化内涵。面对强势的西方文化及西方国家成熟的商业运作,政策导向需要在经济利益与精神价值之间寻找平衡点,以更开放、更容忍的姿态对待创意阶层特立独行的思想与行为,并制定长期性的产业发展策略以整合国内创意资源,从而摆脱对发达国家跨国公司的依赖,提升中国创意产业在全球价值链中的产业位势。

The Development Pattern of Chinese Creative Industries:A Global Value Chain Perspective

According to creative economy reports which are the results of an initiative put forward by UNCTAD,China has been the biggest exporter of creative goods in the world.The fact is that China merges with global division system and global value chain owing to its low labor cost and lies in manufacturing sector with low added value and meager profit margin.With the limited bargaining power in shaping contracts,China manufacturers can not control the price of creative goods in international market,and have no decision on cultural connotation of creative goods.Government should give some push to promote competitiveness in Chinese creative industries:balancing economic value and spiritual benefit in the development of creative industries,being much more tolerant of creative people and integrating the internal creative resources to avoid being overly dependent on multinational corporations.