快乐经济学对旅游业的启示

经济学越来越重视对快乐的研究,并已取得了许多有益的理论和技术成果。快乐经济学强调快乐是人类行为的终极目的,在财富达到一定水平后就不会带来快乐的同比增加,而其他因素如生态环境、亲情、社会和谐等变得更重要。本文围绕"幸福悖论"、快乐测量理论与方法、"东亚快乐鸿沟"等理论观点论述快乐经济学对旅游业的重要启示。

Happy economics' inspiration on tourism industry

The economics is carrying out more ana mor e research into happiness and hasachieved a lot of useful theoretical ana technological achievements. The hedonic economics araws a conclusion that numan being＇s ultimate goal is haDpiness. Weal.th will not bring more obvious happiness after people Decome rich, while other factors SUCh as the ecological environment, family. social harmony, and so on,has become more imoortant. This paper presents that the Happiness Paradox Theory , themethod of measuring happiness, the East Asia Happiness GaP Theory of neaonic economics will show the important inspiration to the tourism industry.