| 男性内裤市场现状分析及设计开发研究 |
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| 引用本文： | 田合伟,马素琴,李克兢. 男性内裤市场现状分析及设计开发研究[J]. 山东纺织经济, 2010, 0(4): 61-63. DOI: 10.3969/j.issn.1673-0968.2010.04.027 |
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| 作者姓名： | 田合伟 马素琴 李克兢 |
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| 作者单位： | 中原工学院服装学院,河南郑州,450007 |
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| 摘 要： | 本文通过对当今国内外男性内裤市场现状的分析以及市场前景的预测,旨在对男性内裤市场进行分析,力求能够对特色品牌的前期设计、广告宣传以及后期营销模式与营销方法等方面对中国男性内裤市场在一定程度上起一个引导作用。
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| 关 键 词： | 男性内裤 市场研究 设计开发 |
The Analysis of Men' s Underwear Market Status and the Design |
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| Tian Hewei Ma Suqin Li Kejing. The Analysis of Men' s Underwear Market Status and the Design[J]. Economy of Shangdong Textile, 2010, 0(4): 61-63. DOI: 10.3969/j.issn.1673-0968.2010.04.027 |
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| Authors: | Tian Hewei Ma Suqin Li Kejing |
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| Affiliation: | Tian Hewei Ma Suqin Li Kejing (Zhongyuan University of Technology Fashion Department, Zhengzhou 450007, China) |
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| Abstract: | This article will analysis men＇s underwear market in its current Situations as well its forecasts, and then to guide to design unique brand, through the brand of pre-design, advertising marketing in the late model and marketing methods, give Chinese men＇s underwear market a norm, a certain extent and then being a guider. |
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| Keywords: | men＇s underwear market analysis design |
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