Abstract: | The apparent mismatch between tourism and technology can be reconciled by a closer examination of the tourism production system (TPS) and the technologies likely to affect it. It is found that a whole system of information technologies (SIT) is being adopted by all segments of the travel industry. The SIT, however, will not attack the human content of tourism. Rather, it will affect the core information-intensive areas of management, organization, product blending and packaging, marketing, distribution and industry linkages. Factors likely to affect the diffusion of the SIT in tourism are identified. Implications of technology adoption for future organization, management, and distribution of tourism services are drawn out. |