| 关于零售市场中的连锁店和单一店的研究 |
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| 引用本文： | 赵德海,王锋军.关于零售市场中的连锁店和单一店的研究[J].商业研究,2006(16):46-48,116. |
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| 作者姓名： | 赵德海 王锋军 |
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| 作者单位： | 哈尔滨商业大学,经济学院,黑龙江,哈尔滨,150028 |
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| 摘 要： | 商业零售组织根据组织方式不同可以分为连锁店和单一店。不同组织结构的公司围绕市场规模的扩张有不同的模式行为。连锁店的规模和城市规模是成比例的,连锁店的规模随着市场规模的扩大而扩大,单一店的规模不随市场规模而变化,只是数量随城市规模增大而增加。
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| 关 键 词： | 零售市场 连锁店 单一店 |
| 文章编号： | 1001-148X（2006）16-0046-03 |
| 收稿时间： | 2006-11-28 |
| 修稿时间： | 2006-11-28 |
The Research On Chain Stores and Stand-alone Stores in Retail Market |
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| ZHAO De-hai,WANG Feng-jun.The Research On Chain Stores and Stand-alone Stores in Retail Market[J].Commercial Research,2006(16):46-48,116. |
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| Authors: | ZHAO De-hai WANG Feng-jun |
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| Institution: | School of Economics, Harbin University of Commerce, Harbin, Heilongjiang 150028, China |
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| Abstract: | This paper analyzes the structure of retail market by highlighting the differential patterns exhibited across local market by two different types of organization:chain stores versus stand-alone stores.The research indicates that the number of chain stores is proportional to city size.And,average size of a stand-alone store virtually is invariant to city size,whereas chain stores appear to get larger as city size increases. |
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| Keywords: | retail markets chain stores stand-alone stores |
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