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Effects of songs with prosocial lyrics on tipping behavior in a restaurant
Authors:Céline Jacob  Nicolas Guéguen  Gaëlle Boulbry
Institution:1. Université de Bretagne-Sud, IUT de Vannes, Département TC, 8, rue Montaigne, BP 561-56017 Vannes, France;2. Université de Bretagne Sud, France;3. Université de Bretagne-Sud, UFR DSEG, Rue de la Loi, 56000 Vannes, France
Abstract:Recent research has shown that exposure to songs with prosocial lyrics was associated with prosocial behavior and accessibility of prosocial thoughts. However theses studies were performed in a laboratory setting where participants were instructed to listening songs alone in a room. So the effect of prosocial songs in a natural setting, with several people in a room and with various ambient noises still remained in question. An experiment was carried out in a restaurant in order to test if listening or not, prosocial songs by patrons, was associated with variation in their tipping behavior. Results showed that prosocial songs were associated with a significant increase in tipping behavior.
Keywords:Music  Lyrics  Tipping behavior
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