Forecasting hotel-industry performance |
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Authors: | Dexter JL Choy |
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Institution: | Dexter Choy is Assistant Professor at the School of Travel Industry Management, University of Hawaii, 2404 Maile Way, Honolulu, Hawaii 96822, USA |
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Abstract: | This paper provides a method which may be used by hospitality managers to forecast the annual hotel-industry occupancy rate for their respective localities. An empirical application of the method demonstrates that it can generate reasonably accurate forecasts of annual industry performance and can be useful to managers in their evaluation of the future competitive environment. An assessment of the influence of key variables upon forecast accuracy suggests that market research on trends in visitor characteristics would be useful for longer-term forecasting. |
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Keywords: | forecasting hotel industry visitor arrivals |
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