Convention tourism modelling |
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| Authors: | Turgut Var Frank Cesario Gary Mauser |
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| Institution: | Turgut Var is Professor, Frank Cesario Visiting Professor and Gary Mauser Assciate Professor, at Simon Fraser University, Faculty of Business Administration, Burnabey, BC, Canada, VSA 1S6 |
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| Abstract: | This paper introduces an approach for identifying the determinants of convention attendance at alternative cities. This approach permits planners to evaluate the relative importance of accessibility and attractiveness variables as determinants of convention attendance for each site. Four major convention sites in the USA are analysed to illustrate the procedure. In this example, accessibility was found to be far more important than attractiveness. |
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| Keywords: | convention tourism attendance criteria statistical model |
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