Case studies of Bradford,Bristol, Glasgow and Hamm

Tourism development in four difficult areas (Bradford, Bristol, Glasgow and Hamm) is analysed, and set against the national picture of tourism in the UK and FR Germany. Difficult areas are described as having small visitor receipts, unfavourable social or economic conditions, and a lack of tourism infrastructure. The potential of each area for tourism development is analysed, and strategies maximizing the unique features of each area are suggested. It is concluded that tourism development from a low base is feasible provided a definite target market segment is chosen. The limited resources put into tourism development so far have paid dividends in attracting revenue and creating employment.