Tourism in Mauritius: an economic impact study with marketing implications |
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| Authors: | Brian Archer |
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| Institution: | Brian Archer is Professor and Head of the Department of Hotel, Catering and Tourism Management, University of Surrey, Guildford, Surrey GU2 5XH, UK |
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| Abstract: | Tourism impact analysis is traditionally used to measure the volume of income, employment, public sector revenue and imports generated in a holiday area by tourist spending and to calculate the differential impacts made by visitors from various origins. This article on Mauritius shows how such analysis can provide useful marketing information to help maximize the economic impact of tourism in a small-island economy. |
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| Keywords: | Mauritius economic impact tourist expenditure |
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