构建医药市场信息系统 提升医药企业竞争力

随着我国新医改政策的出台与逐步实施,以及国外医疗卫生机构进入我国的医疗市场,给我国医药企业发展带来机遇的同时,也带来了竞争的压力和冲击。在激烈的市场营销环境中,医药企业为了获得持续生存和发展,就要不断地开拓市场,调查与预测医药市场信息以满足消费者日益增长和变化的消费需求。因此,如何构建医药市场信息系统,对未来市场走势做出正确的判断,成为医药企业在市场竞争中提升竞争力的重要手段。

Construction of the Pharmaceutical Market Information System to Enhance the Competitiveness of Pharmaceutical Companies

As China's new medical reform and the gradual introduction of the policy implementation,as well as foreign institutions to enter China's health care market to China's pharmaceutical business development opportunities,but also brings the pressure of competition and impact.In the fierce marketing environment,pharmaceutical companies in order to obtain continued survival and development,we must continue to explore the market,pharmaceutical market research and forecasting information to meet consumers' growing ...