Unlocking the influence of family business exposure on entrepreneurial intentions

Although the impact of family business exposure on offspring’s entrepreneurial intentions has attracted significant attention, assessments of this impact remain inconsistent. To solve this puzzle, we switch the focus from the presence of family business exposure to the content of exposure by examining the learning experiences of business family offspring. Specifically, we test the impact of perceived parental entrepreneurial rewards on entrepreneurial intentions and explore the underlying process in this relationship. Findings from a sample of 131 Chinese business family offspring support that perceived parental entrepreneurial rewards are positively related to entrepreneurial intentions, and this relationship is found to be partially mediated by entrepreneurial self-efficacy; additionally, offspring’s family business involvement weakens the positive impact of perceived parental entrepreneurial rewards on entrepreneurial intentions but strengthens the impact of entrepreneurial self-efficacy. The findings from this research contribute to the social cognitive career theory, family business, and entrepreneurial cognition literature. We also provide practical guidance for parent entrepreneurs by clarifying the impact of perceived parental entrepreneurial rewards and family business involvement on their children’s entrepreneurial intentions.