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组织提升服务质量应注意的若干问题
引用本文:林艳.组织提升服务质量应注意的若干问题[J].世界标准化与质量管理,2008(4):14-16.
作者姓名:林艳
作者单位:兰州商学院工商管理学院,甘肃,兰州,730020
摘    要:组织采用怎样的质量提升模式,才能从追求经济、社会、环境与资源综合指标满意的复杂系统的全局出发,快速提高整体服务质量、增强组织在国际市场上的核心竞争力、提高顾客满意度及忠诚度?文章着重探讨了服务组织要想获得持久的竞争优势,在质量决策中容易忽视但又必须着重考虑的几个问题。

关 键 词:顾客满意  服务质量  可持续发展  质量管理模式
修稿时间:2007年12月24

Several Aspects Need to be Addressed for an Organization to Improve Quality
Lin Yan.Several Aspects Need to be Addressed for an Organization to Improve Quality[J].World Standardization & Quality Management,2008(4):14-16.
Authors:Lin Yan
Abstract:Which kind of quality control model should be adopted by an organization so as to improve its overall service quality rapidly, strengthen its core competitiveness and enhance customer satisfaction and loyalty while achieving sustainable development with economy, society, resources and environment all in harmony? Organizations engaging in service industry need to pay special attention to some problems if they intend to gain sustainable competitiveness. This thesis mainly focuses on those problems which claim our attention but may be easily neglected in the process.
Keywords:customer satisfaction  quality of service  sustainable development  quality control model  
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