| 分析影响我国消费者网上购物的心理因素 |
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| 引用本文： | 邓国荣.分析影响我国消费者网上购物的心理因素[J].企业技术开发,2007,26(2):74-75,78. |
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| 作者姓名： | 邓国荣 |
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| 作者单位： | 湖南商学院经济学系,湖南长沙410205 |
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| 摘 要： | 网上购物交易模式正在全球快速发展,我国经过多年的积累,虽有一定的发展,但是发展却很缓慢,这其中的影响因素很多。文章主要分析了消费者自身的心理因素如何影响我国网上购物的发展。
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| 关 键 词： | 网上购物 消费者 风险感知 非人格信用 |
| 文章编号： | 1006-8937（2007）02-0074-02 |
| 收稿时间： | 2006-10-30 |
| 修稿时间： | 2006年10月30 |
Simply analyzing the main factor influencing consumers of our country to do shopping on the network |
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| DENG Guo-rong.Simply analyzing the main factor influencing consumers of our country to do shopping on the network[J].Technological Development of Enterprise,2007,26(2):74-75,78. |
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| Authors: | DENG Guo-rong |
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| Abstract: | The online shopping trades the global fast development of mode,our country passes the accumulation for many years,although get certain development,development is very slow . There are a lot of influence factors among them,this text has analysed development how consumer's own psychological factors influenced our country to do shopping on the net mainly. |
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| Keywords: | online shopping consumers the risk perceiving it is not the personality credit |
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