平凉市林果产品物流供应链存在问题和对策探析

甘肃省平凉市自然环境良好,林果业是当地优势产业。本文从生产物流的视角,主要针对林果产品的深加工现状,从民众观念、技术水平、交通条件、企业管理、营销渠道、品牌意识、经济政策等方面分析,找出造成杠民丰产不丰收的原因,并结合当地社会经济和自然资源条件,提出解决平凉市林果产品物流供应链存在问题的对策。

Existing Problems and Countermeasures of Pingliang City Forest Fruit Logistics Supply Chain

The city of Pingliang of Gansu province is very rich in natural resources,where the local forest and fruit industry is competitive.From production physical distribution angle of view,this paper focuses on the status of the deep processing of the main advantage industry of the local industries (the fruit),from the concept of the people,the level of technology,the condition of transportation,enterprise management,marketing channels,brand awareness,and other aspects of economic policy analysis,find out the cau...