Abstract: | It is now 10 years since Greyser and Diamond1 published their study which examined how U.S. consumers viewed the marketplace. This study, to some extent, is a reprise. It aims to provide an insight into how the U.K.'s marketplace is characterized by household consumers, private and public sector organizations. The result suggests that fundamental changes have occurred in the perception of the marketplace, with less visible consumer activism and less overt support for antibusiness sentiments. |