价值工程在提高旅游交通价值中的应用

旅游交通对旅游者游览而言 ,在一定程度上存在着主观上的不必要和客观上的必须之间的矛盾。本文利用价值工程理论分析了克服该矛盾的途径和对策 :通过使旅行成为游览必要的准备过程 ,保持旅行与游览同步和尽可能使旅游交通成为旅游者的目的之一来提高旅游交通的功能 ;通过严格控制旅游交通价格 ,节省旅游交通花费的时间等来降低旅游交通的成本。旅游交通功能的提高和成本的降低在很大程度上提高了旅游交通的价值 ,也就是提高了旅游者对旅游交通的认同度和满意度。旅游者对旅游交通认同度和满意度的提高就能够激发其对旅游的兴趣和热情 ,进而提高我国旅游业的市场竞争力。

The Appliance of Value Engineering for Improving Tourist Transportation

The function of tourist transportation needs to be improved bygetting traveling into an inevitable part of sightseeing, by maintaining the same step of traveling with sightseeing and by having this transportation become one of the purposes for travelers as much as possible. The cost of such traffic demands going down by controlling the appropriate price severely and by saving the time on the trip. To a great extent, this improvement and decline puts the value of such transportation into a high level, that is, the satisfaction and recognition of sightseers goes up. It is the very en hancement that arouses their interest and enthusiasm for tour, and that raises the marketing competition of the tourist industry in our country with the world counterparts.