| 中国绿色(有机)食品出口的市场定位与发展战略研究 |
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| 引用本文： | 孟昭春,刘君,吕以维. 中国绿色(有机)食品出口的市场定位与发展战略研究[J]. 商业经济(哈尔滨), 2006, 0(9): 3-6,11 |
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| 作者姓名： | 孟昭春 刘君 吕以维 |
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| 作者单位： | 黑龙江农场经济研究所,黑龙江,哈尔滨,150001;哈尔滨商业大学,黑龙江,哈尔滨,150028;黑龙江省农村经济研究所,黑龙江,哈尔滨,150001 |
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| 基金项目： | 国家社会科学基金资助项目04BGJ013，国家自然科学资助项目70473022的一部分 |
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| 摘 要： | 在绿色消费以及由此引发的绿色食品产业和市场迅速发展的今天,中国绿色食品出口仍存在着规模偏小、结构单一、企业国际化程度低、产品相关性不强等问题。应从市场定位分析入手,实施总量增长、优化结构等发展战略,提高冲破绿色壁垒的能力,大力促进中国绿色食品产业发展。
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| 关 键 词： | 绿色食品 市场定位 发展战略 |
| 文章编号： | 1009-6043（2006）09-0003-04 |
| 收稿时间： | 2006-06-26 |
| 修稿时间： | 2006-06-26 |
The market localization of Chinese green (organic) food exportation and the studies of developmental strategy |
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| MENG Zhao-chun, LIU Jun, LV Yi-wei. The market localization of Chinese green (organic) food exportation and the studies of developmental strategy[J]. Business Economy, 2006, 0(9): 3-6,11 |
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| Authors: | MENG Zhao-chun LIU Jun LV Yi-wei |
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| Abstract: | in green expense and organic foods industry based on it and market rapid development today,the Chinese organic foods exportation still exist some questions.such as the scale is slight,the structure is sole,the internationalization degree of the enterprise is low,the relevance of the product is not strong and so on,we should obtain from the market localization analysis,implement the growth of the total quantity,optimize the structure and so on developmental strategies,enhance the ability of breaking through the green barrier,vigorously promote the development of the Chinese organic foods industry. |
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| Keywords: | organic foods market localization developmental strategy |
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