| 培育消费技能:提高消费满足程度的关键 |
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| 引用本文： | 戎素云,郭广辉. 培育消费技能:提高消费满足程度的关键[J]. 价值工程, 2004, 23(4): 64-67 |
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| 作者姓名： | 戎素云 郭广辉 |
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| 作者单位： | 西安交通大学财经学院,西安,710061;西安交通大学财经学院,西安,710061 |
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| 摘 要： | 消费技能是消费者和消费资料相结合的技术和能力。这种能力从根本上决定着消费需要的满足程度。本文依据经济学原理论证了培育消费技能的必要性,并在对消费技能进行界定的基础上,提出了企业培育消费技能的对策。
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| 关 键 词： | 消费技能 消费满足 消费技能培育 |
To Train Consuming Skill:the Key to Heighten the Degree of Consuming Satisfaction |
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| Rong Suyun, Guo Guanghui. To Train Consuming Skill:the Key to Heighten the Degree of Consuming Satisfaction[J]. Value Engineering, 2004, 23(4): 64-67 |
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| Authors: | Rong Suyun Guo Guanghui |
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| Affiliation: | Rong Suyun; Guo Guanghui |
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| Abstract: | Consuming skill is the technology and ability that consumers combine with consumable. The skill radically determines the degree of consuming satisfaction. So it is significant to train consuming skill. This paper gives 'consuming skill'a definition and puts forward a proposal for enterprise′s training consuming skill. |
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| Keywords: | consuming skill consuming satisfaction consuming skill training |
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