企业并购重组过程中文化的冲突与融合——荣事达集团企业文化案例研究

目前，我国企业通过并购重组来实现企业的快速扩展已经越来越常见，在企业并购重组的过程中，如何化解两个企业文化的冲突，成为并购能否成功和实现资源整合的关键。因此，并购重组中企业文化融合就成为一个不容忽视的问题。文章试图通过分析荣事达集团三次重大并购重组案例，对跨国企业间重组中的文化问题进行初步研究，探索总结重组并购中影响文化融合的关键因素及其应对策略。

M & A Process of Restructuring and Integration of Cultural Conflict--Royalstar Group of Case Studies of Enterprise Culture

At present,it s more and more common that Chinese company tries to realize high speed development through merge purchase and recombination.During the company merge purchase and re-combination,the way of diluting the two company culture s conflict becomes the key solution to deciding the success of merge purchase and realization of resourse conformity.Therefore,company culture in the merge purchase and re-combination has become a problem that can t be neglected.the articler hopes to make premier research on ...