网络化背景下我国政府公信力的重构与提升

一般而言,政府公信力主要由政府能力、传播载体和公众满意度三大要素构成,其中,大众传播媒介扮演着＂宣传员＂和＂监督员＂的双重角色。进入21世纪,以互联网为标志的大众传播的迅猛发展,使处于社会转型时期的我国政府公信力建设面临严峻挑战。要破解政府公信力提升难题,必须从其面临的挑战和自身系统构成出发,促进＂三个转变＂,即政府从管制模式向治理模式转变,大众传播从单向宣传向交互引导转变,公民从情绪宣泄向理性思考转变。

The Reconstruction and Improvement of Public Trust in Government under the Networking Background

Public trust in government mainly consists of governmental capability,spread vector and public satisfaction.Mass media plays the role of both propagator and supervisor.In the 21st century,mass media with the sign of the Internet has developed quickly,which makes the public trust in government face severe challenges.To improve the public trust in government needs to deal with the challenges and the system constitution,make three shifts from the regulating government model to governance model,from mass spread one-way propaganda to interactive boot,and from citizen emotion vent to rational thinking.