浅述数码技术在平面广告图形中的运用

随着数码技术的高度发展,数码技术不仅渗入了平面广告图形采集、绘制、设计、编辑、排版的整个过程,而且对广告图形表现形式也产生了深刻的影响,它突破了广告图形平面表现的限制,使广告图形语言有了不同层面的衍变,赋予传统图形新的生命,从而促进了广告图形语言的新发展。数码技术也使设计师获得了空前的设计自由,实现了艺术与科学最完美的结合。

Brief Discussion on the Application of Digital Technology in Plane Advertising Graphic

With its highly development,digital technology not only seeps into the collection,drawing,design,edition and typing setting of plane advertising graphic,but also has a deep influence on its form.The limit of the performance of the graphic is broken,so the traditional graphic can get new meanings,and the advertising languages develops in different levels.Digital technology also lets the designers get great freedom for their designs,and the designers can integrate art with science perfectly.