基于生命周期理论的网游虚拟货币监管策略研究

在回顾虚拟货币已有研究的基础上,建立网游虚拟货币流通模型,对网游虚拟货币的流通过程进行分析.然后,在研究关于网游虚拟货币是否影响现实金融秩序两种观点的基础上,主张现阶段对网游虚拟货币应采取较松监管策略.一款网络游戏的生命周期包括引入期、发展期、成熟期和衰退期,以网络游戏的生命周期为导线,研究各阶段的特征.针对各个阶段网游虚拟货币的特征,探讨相应的监管策略.最后,给出适用于网游生命周期各阶段的全局监管策略.

Study of Online Games Virtual Currency's Supervisory Strategy Based on the Life-Cycle Theory

This paper,based on the literature review of virtual currency,establishes a circulation model of online games virtual currency and analyzes the circulation of online games virtual currency.It is suggested that less stringent supervisory strategy should be taken for online games virtual currency.It is also believed that the life cycle of an online game includes introduction period,development period,maturity and recession and each has its own characteristics.The paper discusses the corresponding supervisory strategy for the characteristics of each stage and puts forward the global supervisory strategy for the whole life cycle stages of online games.