| 制约物流企业品牌塑造的主要因素及其对策 |
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| 引用本文： | 吴小平. 制约物流企业品牌塑造的主要因素及其对策[J]. 改革与战略, 2011, 27(1): 160-162 |
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| 作者姓名： | 吴小平 |
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| 作者单位： | 株洲职业技术学院; |
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| 基金项目： | 2009年中国物流协会科研基金项目“物流企业品牌策略研究”的研究成果(项目编号:2009CSLKT096) |
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| 摘 要： | 现代物流企业已经进入了快速发展阶段，要想在竞争中取胜，不但要提升自身实力，更要加强品牌建设，塑造良好的企业形象。文章从制约我国物流企业品牌塑造的主要因素着手，分别从宏观和微观角度系统化地提出了物流企业品牌发展的相应对策，即增强品牌管理意识、正确定位品牌、实现品牌持续发展和落实品牌具体内容等。
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| 关 键 词： | 物流企业 品牌 品牌定位 |
The Main Factors Restricted the Model of Logistics Company Brand and Its Solutions |
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| Wu Xiaoping. The Main Factors Restricted the Model of Logistics Company Brand and Its Solutions[J]. Reformation & Strategy, 2011, 27(1): 160-162 |
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| Authors: | Wu Xiaoping |
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| Affiliation: | Wu Xiaoping(Zhuzhou Professional Technology College,Zhuzhou,Hunan 412001) |
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| Abstract: | Modern logistics companies have stepped into the rapid development stage.They have to enhance their own strength and establish a good image by building brands to acquire reputation in the competition.This paper analyzes the current situation of the logistics company's brands in China,finds the basic goals for their brand strategies and presents the corresponding solutions to develop a brand from macrocosmic and microcosmic perspectives. |
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| Keywords: | logistics company brand position of brand |
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