知识经济时代的企业营销知识管理

随着知识经济时代的到来,经济的发展不再取决于资源、资本、硬件技术的数量、规模和增量,而是依赖于知识和信息的有效积累和运用。在知识经济的背景下,企业要认真辨析和选择营销知识点,通过对营销知识的采集、存储、共享和创新,实现营销知识的保值增值和实践价值。

Knowledge Management of Marketing in Enterprises Under the Time of Knowledge Economy

With the arrival of knowledge economy,economic development no longer depends on the resources,capital,the number of hardware technology,scale and incremental,but depends on the accumulation of knowledge and information effectively and use.In the knowledge economy context,the enterprises should seriously analyze and select marketing knowledge points,marketing knowledge through the collection,storage,sharing and innovation,and increase the value of marketing knowledge and practice.