当前高校校报面临的困境及出路

网络媒体的冲击、传统的办报理念、编辑部建设的滞后等给昔日高校主导媒体校报发展带来严峻挑战。为实现自身可持续发展,高校校报应转变观念,与时俱进,挖掘自身潜力,发挥自身优势,树立精品意识,提高报道质量,打造校内的权威传媒。

The Predicament of University Paper and Its Way Out

University paper,which was major media of university in the past,nowadays faces great challenges of online media,the improving of media literacy of teachers and students,the traditional idea of running paper,lag construction of editorial department,etc.In order to realize sustainable development,university paper should change old concept,keep pace with the times,tapping existing potential,exert the advantage of the university,establish the concept of excellent,improve report quality and establish authoritative media inside university.