上海建设国际体育贸易中心的战略选择与实施路径研究

近年来上海市政府出台了一系列促进上海体育产业改革与创新发展的战略规划和政策举措,提出了加快国际体育贸易中心建设的战略构想。目前关于国际体育贸易中心建设的研究尚处于起步阶段,本文对国际体育贸易中心建设进行了内涵界定和理论建构,剖析了上海建设国际体育贸易中心的有利、不利条件以及相应的机遇与挑战,提出上海建设国际体育贸易中心是上海"四大中心"之一--国际贸易中心建设的重要组成部分和新增长点,也是建设"健康上海"的重要组成,是打响上海"四大品牌"的重要载体,上海应抓住"一带一路"、自贸试验区建设和举办进口博览会等发展良机,深挖体育贸易发展潜力,采用"一体两翼多引擎"模式建设上海国际体育贸易中心,创建全球知名体育城市。

Research on Strategic Choice and Implementation Path for Construction of the Shanghai International Sports Trade Center

The "13 th Five-Year Plan for Shanghai’s Sports Reform and Development" puts forward the strategic concept of accelerating the construction of the Shanghai International Sports Trade Center. At present, the research on the construction of sports trade center is still in its infancy, and the theoretical system is still not perfect. This paper defines the connotation of the international sports trade center, and uses SWOT analysis to systematically elaborate the favorable, unfavorable conditions, and corresponding opportunities and challenges in the construction of the Shanghai International Sports Trade Center. The study suggests that the construction of the Shanghai International Sports Trade Center should be divided into two phases. On this basis, Shanghai should seize the unprecedented opportunity of "One Belt and One Road", the establishment of a free trade zone and the world-famous sports city, explore the potential of sports trade development, and adopt the "one body, two wings and multiple engines" model to build Shanghai International Sports Trade Center. Finally, some countermeasures and suggestions are put forward.