|
|||||
|
|
The effects of reference prices on bidding behavior in interactive pricing mechanisms |
|
| Affiliation: | 1. School of Business and Economics, Johann Wolfgang Goethe University, Frankfurt am Main, Germany;2. Professor of Marketing and Innovation, School of Business and Economics, University of Passau, Germany |
| Abstract: | |
| Keywords: | |
| 本文献已被 ScienceDirect 等数据库收录！ | |