| 旅游景区事件营销误区透析——以飞机再次穿越天门洞为例 |
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| 引用本文： | 张晓燕.旅游景区事件营销误区透析——以飞机再次穿越天门洞为例[J].旅游学刊,2006,21(8):30-33. |
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| 作者姓名： | 张晓燕 |
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| 作者单位： | 武汉大学经济管理学院,湖北,武汉,430072 |
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| 摘 要： | 目前,国内外已有许多文献对事件旅游进行了研究,但对于旅游景区事件营销策划的研究较少.本文以飞机再次穿越天门洞的具体实例为出发点,采用经济学的视角分析了旅游景区事件营销产生的背景及原因,对此次景区事件营销的误区进行了深入分析,并指出了景区事件营销的真正出路.
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| 关 键 词： | 事件旅游 旅游景区 事件营销 |
| 文章编号： | 1002-5006（2006）07-0030-04 |
| 收稿时间： | 2006-05-31 |
| 修稿时间： | 2006年5月31日 |
An Analysis of Erroneous Event Marketing in Scenic Spots——Taking the Event of Airplanes Flying through Tien Men Hole Again as An Example |
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| ZHANG Xiao-yan.An Analysis of Erroneous Event Marketing in Scenic Spots——Taking the Event of Airplanes Flying through Tien Men Hole Again as An Example[J].Tourism Tribune,2006,21(8):30-33. |
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| Authors: | ZHANG Xiao-yan |
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| Institution: | Economy and Management Department of Wuhan University, Wuhan 430072, China |
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| Abstract: | Currently there are many studies concerning event tourism both at home and abroad, but fewer studies on event marketing in scenic spots. The paper, taking the concrete example of Russian airplanes flying through Tian Men Hole again as an example, analyzes the background and reasons that bring forth tourism event marketing and makes an in-depth analysis of this erroneous event marketing. It also points out the real way out for tourism event marketing in scenic spots. |
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| Keywords: | event tourism scenic spots event marketing |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
