英雄出平台

从商业史上看,企业的竞争经历了一个从产品竞争到产业链竞争,再到平台竞争的演化阶段。平台竞争是互联网时代的制高点平台发展的高级阶段是一个强大有序的生态系统。它对平台企业的运营能力提出了独特的挑战平台的特点是生物性而非机械性。整合型平台为了实现规模效应掀起的价格战让消费者得到实惠,但可能使平台的生态环境趋于恶化

Internet Platform Giants

Taobao’s 1 trillion annual transaction value;Tencent’s 930 million registered users; Facebook’s 955 million active users... For traditional enterprises,these numbers seem astronomical;however,they are also a true reflection of the world of internet business where Taobao,Tencent,Facebook, Alipay,360buy and other major internet platforms reside.While traditional enterprises are still concerned with product competition and the fight over industry chain resources in the real world,another unprecedented platform war has begun on the internet. These huge internet platforms are currently rewriting the history of business.