天命之战 |
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引用本文: | 冀勇庆,昝慧防,何伊凡. 天命之战[J]. 中国企业家, 2012, 0(18): 48-60,14 |
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作者姓名: | 冀勇庆 昝慧防 何伊凡 |
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摘 要: | 将踏入知天命之年,张近东要将苏宁再造为线上线下两栖动物。价格战不过是序曲,他在这场零售业态大变局中胜算几何双鱼座男人张近东与双子座男人刘强东之间的较量,不仅震动业界。国家发改委介入调查电商"8.15价格战",并在9月5日初步认定,京东商城、苏宁易购、国美电器及旗下网上商城三家电商存在价格欺诈等行为。然而,任何非市场手段的参与,都难以让"二东"握手言欢。新一轮狮王争霸刚刚揭幕,看来虎
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关 键 词: | 苏宁 价格战 电子商务 京东 电器 销售额 门店 自动化仓库 家电 零售业态 |
Zhang Jindong:You Bet your Life! |
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Abstract: | August 26th Xuzhuang,Nanjing:As I sat in the conference room of the Suning headquarters buildingⅠcould see that Zhang Jindong was extremely excited,so excited in fact that he actually made a small bet with me:If the growth of Suning Yigou(Suning’s internet retailing platform) proved unable to keep up with that of 360Buy then he would send me a brand new Samsung TV.Although Zhang Jindong was willing to place a small bet with me,he doesn’t want people to think he is gambling with the future of his company:"Suning’s expansion both on and off the internet is based on strategic considerations.We are expanding in step with our capabilities,it’s not a gamble." Previously,due to a fall in share price leaving the company with a lack of collateral,Zhang was forced pledge 442 million of his own personal shares in Suning to an investment company;adding this to the directed share issue carried out previously by Suning,Zhang has already pledged 9.89%of the company’s total shares,and 32.59%of his own personal shares.If share prices continue to drop he may be forced to pledge even more. Why is the nearly 50 years old Zhang Jindong so willing to gamble with his own fortunes? Is he truly gambling with the future of Suning? |
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