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消费之王
引用本文:黄秋丽.消费之王[J].中国企业家,2012(19):40-52,12.
作者姓名:黄秋丽
作者单位:《中国企业家》编辑部
摘    要:万达的一切布局都是围绕"人"做生意,这家巨型房地产公司,如何颠覆行业以及自己颠覆者万达,进入一个行业就改变一个行业的游戏规则,它越来越让人看不懂。夜幕降临,万达长白山国际旅游度假区的灯光在一片原始森林包围中格外璀璨,该项目占地18平方公里、总投资200亿元,有亚洲最大滑雪场,世界顶级酒店群、最昂贵高尔夫球场一它建成只用了三年时间,这是行业里难以超越的速度。为保证按照万达要求准时营业,很多店铺还没来得及装打印发票的税控机,更多商家选开业之后再停业整修。

关 键 词:商业地产  项目  长白山  文化产业集团  规划院  电影院  收购  旅游度假区  房地产公司  广场

The Growing Wanda Empire
Abstract:Now it’s Wang Jianlin and Wanda’s turn to take center stage. Across the sea in Kansas City,Missouri,the phrase "a Wanda Group member" has been quietly added to the AMC Entertainment logo.This phrase is a reminder that with the acquisition of AMC,Wanda has now become the largest cinema operator in the world. Arriving at AMC headquarters in Kansas City,Wang Jianlin was surprised by the enthusiasm of the employees who came out to greet him. Dozens of employees wearing pins with the Chi- nese character of "fortune" had come out to show their support for their new Chinese boss. To a certain extent,Wanda may appear as a strong closed off and mysterious company.Almost never cooperating with foreign enterprises, Wanda’s strong ability to innovate and integrate resources has allowed it to become a self-contained and self-reliant enterprise.With this in mind,it will be interesting to see how the acquisition of the foreign AMC will affect Wanda. With this move in a new direction,will Wanda be able to continue down the road to success?
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