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Demand distribution dynamics in creative industries: The market for books in Italy
Authors:Edoardo Gaffeo   Antonello E. Scorcu  Laura Vici
Affiliation:aDepartment of Economics and CEEL, University of Trento, Italy;bDepartment of Economics, University of Bologna, Italy
Abstract:We studied the distribution dynamics of the demand for books in Italy. We found that for each of the three broad sub-markets into which the book publishing industry can be classified – Italian novels, foreign novels and non-fiction – sales over a three-year sample can be adequately fitted by a power law distribution. Our results can be plausibly interpreted in terms of a model of interactions among buyers exchanging information on the books they buy.
Keywords:Book publishing industry   Information transmission   Power law distribution
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