| 顾客满意度研究与应用综述 |
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| 引用本文： | 裴飞,汤万金,咸奎桐. 顾客满意度研究与应用综述[J]. 世界标准化与质量管理, 2006, 60(10): 4-7 |
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| 作者姓名： | 裴飞 汤万金 咸奎桐 |
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| 作者单位： | 中国标准化研究院顾客满意度测评中心,100088 |
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| 基金项目： | 国家社会公益研究专项基金 |
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| 摘 要： | 阐述了开展顾客满意度测评工作的重要意义,介绍了瑞典、美国、欧洲和中国在顾客满意度方面的研究和应用现状,并针对国内现状,提出了开展顾客满意度研究和测评工作必须重视的若干问题。
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| 关 键 词： | 顾客满意度 中国顾客满意指数 模型 |
| 收稿时间： | 2006-09-13 |
| 修稿时间： | 2006-09-13 |
A Summary about the Research and Application of Customer Satisfaction |
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| Pei Fei. A Summary about the Research and Application of Customer Satisfaction[J]. World Standardization & Quality Management, 2006, 60(10): 4-7 |
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| Authors: | Pei Fei |
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| Abstract: | The former part of this article is an introduction of what is customer satisfaction and the significances of customer satisfaction to our country,companies and customers. Later,on base of it,the authors focuse on the Swedish,American,European and Chinese customer satisfaction index researches and actualities. Furthermore,the authors bring forward some further research suggestions for customer satisfaction research. |
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| Keywords: | customer satisfaction China Customer Satisfaction Index model |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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